What we do

Practical marketing, run by people, measured against revenue.

We don't offer a menu of services. We offer a relationship. You get a small team that thinks about your business the way you do — and does the work.

01

Strategy

Before we do anything, we build a plan. A real one — written down, with a hypothesis for why it will work and a clear measure of when it hasn't. No slide decks full of frameworks. A plain document you can hand to anyone in your business and have them understand in 20 minutes.

Strategy includes an audit of what you're currently doing, competitive landscape research, and a 90-day playbook with weekly priorities.

02

Execution

We do the work ourselves. Content, paid ads, local SEO, email, partnerships, listing management — whatever the plan calls for. We don't outsource to junior freelancers and mark it up.

Most of our clients are in F&B, retail, healthcare, or professional services. We know the constraints: tight margins, small teams, owners who wear five hats. We work around that.

03

Measurement

Every month, a written report. Plain English. Revenue and footfall first, then the metrics that lead to them. We tell you what worked, what didn't, and what we're changing.

We don't hide behind impressions and reach numbers when the restaurant is still half-empty on Tuesdays. The report is a conversation, not a defense.

How we work

The first 90 days. Then we re-earn it.

01

The conversation

30 minutes. You tell us about the business; we tell you what we'd do. No pitch deck. A written note follows either way.

02

The plan

If we're a fit, we spend two weeks writing a 90-day strategy. You approve it before we touch anything.

03

The work

Execution starts. Weekly check-ins, a shared task board, no surprises. You're always in the loop without being in the weeds.

04

The review

At 90 days we review against the plan. If the results aren't there, we say so. We either fix the plan or part ways — your call.

"We'd been burned before by agencies that promised the world and delivered reports. Hobbes just… did the work."
S
Siti Rahimah
Owner, Rahimah Bridal, Geylang

Ready when you are

Tell us about your business.
We'll tell you what we'd do.

No pressure, no pitch deck. A 30-minute conversation, and a written note from us afterwards either way.

Start a conversation →